Event Planning for International Visitors

Today, we are all about the need for immediacy.   How fast can we get things done, so we can move on to the next task? What new technology will make our lives and our jobs easier? Technology has drastically changed the way we do business today, but some things from the past should remain…and one thing that should remain is the personal touch. Although “the personal touch” takes a bit more time, it is well worth the effort.

The personal touch is important when dealing with clients, and especially with clients visiting the United States.  It has been my experience that when customers visit from abroad, they are excited to see the sights here in the US: Disneyland, the Grand Canyon, Everglades National Park, etc.  And just as we, as meeting and event planners, should see to it that our international visitors get to experience the sights and sounds that this country has to offer, we should also offer them some of the “comforts” of home especially if their stay is extended.

When planning your next international event, try the personal touch and consider these common courtesies.  

• Ask about dietary preferences and/or dietary restrictions so you can plan meals or choose dining establishments appropriately.  As a visitor, there will be a level of comfort knowing that is one less travel obstacle to overcome especially if there is a language barrier.
• Ask about religious customs so you can offer a suggestion for a church/synagogue/mosque in your area. Visitors will appreciate the acknowledgement.  And an offer to transport them to a place of prayer, will mean a lot.  
• If you are planning a dining event, think about making it an ethnic dining experience and allow your international visitors the pleasure of sharing their customary meals with their business associates from this country.  They will enjoy sharing their food, customs, and traditions!  Everyone can relate to food and cultural traditions, and I find that most times you will find at least one similarity between cultures.  Sharing food and ethnic traditions is a unique bonding experience.

Applying the personal touch through these simple practices offers a sign of respect that will not only help to make visitors feel welcome in this country, but will strengthen relationships.  And strong interpersonal relationships build strong business relations.

For help when planning your next international event...